Firmdale London

Choose between eight neighbourhood-townhouse and vibrant-hotel styles

Firmdale London

Firmdale Hotels in London have colour, style and a sense of fun. The environment of each hotel puts you at ease. It makes you feel you have arrived home, your other more stylish home. "Hotels should be living things, not stuffy institutions", says Tim and Kit Kemp, Firmdale Hotels owners. Enjoy having the choice of eight boutique hotels in London without the chain hotel feel; they are individual hotels with a different neighbourhood vibe.

For us, at Luxury Vacations UK, the attention to style and ambience has drawn us to the hotels. Staff are part of a team; it feels family orientated and is family-owned. Rooms are vibrant, classy and fresh with a modern English style. Kit Kemp designed each interior and has gone on to win many design awards.

The Hotels have been awarded the Queen's Award four times to recognise their outstanding achievements in International Trade.

All the Firmdale London hotel restaurants and bars are stand-alone businesses and do not feel like traditional hotel facilities. Modern and uncomplicated food and drink help you relax into your week in London.

A Choice of Eight Boutique Hotels

"Eight Delightful Hotels - Spend A Week in London and stay at two different hotels, variety is the spice of life"

Ham Yard Hotel 
The Ham Yard Hotel is a 5-star luxury boutique hotel tucked away in Soho. The hotel twirls around a tree-filled garden, which gives it an urban feel. Leicester Square is only a stone's throw away.

This hotel offers 91 elegant bedrooms and suites that exceed even your wildest dreams. There are many facilities from a library to a theatre to a roof terrace and even a bowling alley. Enjoy some downtime at the Ham Yard Bar and Restaurant, where the focus lies on fresh and seasonal British produce. Take a stroll around Piccadilly Circus, London's Times Square or go shopping in Regent Street.

The Soho Hotel
The Soho Hotel is a 5-star luxury boutique hotel hidden away on a quiet street in Soho. An abundance of restaurants and bars surrounds the hotel. You can find Oxford Street and its shops within walking distance.

This hotel offers 96 stylish bedrooms and suites that make you feel right at home. There are many facilities, including screening rooms, a gym and various beauty and spa treatments. Suppose you're looking for something to eat or drink. In that case, Refuel Bar and Restaurant is at your service with modern dishes from fresh, seasonal produce. Enjoy some shopping on Oxford Street, lounge around in Covent Garden or enjoy a spot of theatre at Leicester Square.  

Charlotte Street 
The Charlotte Street Hotel is a 5-star luxury boutique hotel located north of Soho, in Fitzrovia. The hotel is within reach of many restaurants and bars. The British Museum is worth a visit as well as the shops on Tottenham Court Road.

This hotel offers 52 chic bedrooms and suites that exceed every expectation. Facilities are abundant, from a film club and a screening room to a gym and a range of spa and beauty treatments. Enjoy a fresh, seasonal meal or sip a delicious cocktail at the Oscar Bar and Restaurant. Soak up some new knowledge at the British Museum or get lost in any of the many shopping streets.

Covent Garden Hotel
The Covent Garden Hotel is a 5-star luxury boutique hotel situated a stone's throw away from Shaftesbury Avenue, in the theatre district's heart. Near the hotel, you can find various restaurants and bars as well as The Royal Opera House.

This hotel offers 58 stunning bedrooms and suites that give you a home away from home. As well as many facilities like a screening room, a gym and numerous spa and beauty treatments. Brasserie Max provides menu options where fresh, seasonal produce is key. It proves to be the perfect spot for pre and post-theatre dining. 

Haymarket Hotel 
The Haymarket Hotel is a 5-star luxury boutique hotel near Trafalgar Square and St. James's Park in the City of Westminster. Close-by is some amazing restaurants and bars, and next door is the famous Haymarket Theatre Royal.

This hotel offers 50 graceful bedrooms and suites that exceed your imagination.

There are many facilities including a swimming pool and bar as well as a gym and several spa and beauty treatments. Brumus Bar and Restaurant presents fresh, seasonal dishes and remarkable cocktails. Take a stroll around Trafalgar Square or discover a new artist at The National Gallery.

Number Sixteen
Number Sixteen is a 5-star luxury townhouse hotel tucked away in vibrant South Kensington. Various museums like the Natural History and V&A Museum are just a stone's throw away. 

The hotel offers 42 elegant bedrooms and suites that make you feel right at home. There are ample facilities, from a private garden to a drawing room and library. At the Orangery, delicious dining and drinking await. Pay a visit to one of the many nearby museums or take a stroll through astounding Hyde Park.

Dorset Square Hotel 
The Dorset Square Hotel is a 5-star luxury townhouse hotel overlooking the private garden square near Regent's Park and Sherlock Holmes's famous Baker Street.

The hotel offers 38 stunning bedrooms and suites that exceed even your wildest dreams. There are various facilities, like a drawing room with a fireplace. Catch your breath at The Potting Shed Bar and Restaurant, where you can enjoy all-day dining and drinks from breakfast till dinner. Go for a walk at beautiful Regent's Park or pay a visit to Madame Tussauds or the Sherlock Holmes Museum.

Knightsbridge Hotel 
The Knightsbridge Hotel is a 5-star luxury townhouse hotel located on a peaceful tree-lined street in Knightsbridge. The renowned Harrods is within walking distance.

The hotel offers 44 dignified bedrooms and suites that become a home away from home. There are numerous facilities, from a drawing room and library to a gym and several spa and beauty treatments. Lose yourself in the wonderful world of shopping at Harrods or soak up nature in spacious Hyde Park.

Family Owned

Eight Stylish, Fun and Happy Hotels

  • Bespoke Amenities
  • Gyms and Pools
  • Screening Rooms
  • Family Friendly Hotels
  • Superb Locations

Help us make your trip exceptional

Our UK, EU and US office-based staff will listen to what you want to see and experience.

Whether you are a honeymoon couple, a family or a corporate incentive group, our team’s collective resources will be brought together to build the experience that’s right for you.

We will require your arrival and departure dates, details of your personal preferences and places that you would like to visit as well as the events you would like to experience.

We will then prepare a draft itinerary and send it to you by email for your approval. Once agreed, we will send you a Booking Confirmation with Personalised Itinerary and Information Pack via email.

Contact information

From the UK: +44(0)20 8669 3666

FREE from Canada or the USA: 1-888-472-1799